words that work

copy brief

 

1: Who Are You ? (your brand, product, service or trading name)
Provide details here:

Are there any musical jingles, branding or positioning statements, or slogans that MUST be used

Provide details here:

2: Who Are You Talking To ? (Describe the individual who desires your product or service)

A person who:

3: What Do You Want Customers To Do ? (ONE THING ONLY: telephone OR visit the website OR visit the premises OR look for a brand OR feel good OR be aware that… )

I want customers to:

4: Why Should They Do It ? (What is your unique selling point- what is the benefit to the customer – why should the customer choose your product or service ?)

You are my first choice – because:

Please include any further bullet points, additional or essential information

Additional information:

Finally, as a result of this advertising, what are YOUR specific expectations ?

My expectations are:

Once completed, save this Brief to your computer (so you have a record on file), then attach a copy of that document to an email to: Words That Work – jon@jonhogan.co.nz

© Jon Hogan's Words That Work 2009